Language as transitional routine.
You are, I am, I make you, I make me, You make me, You make yourself.
It’s your own profile, you are your own platform, you are more than one.
Multiplicity. Language as a form of making.
[ ARCHITECTING THROUGH: Labeling, Branding, Language]
Rahway, NJ, 2017: A MODULAR STRUCTURE HELD BY MAGNETS is installed on a sidewalk, and the artist invites the audience to come and take a label.
The piece consists of: 2 transparent boxes made out of clear plexyglass on a metal stand held by magnets, with vinyl cut lettering that say:
Box 1: YOU ARE A MOBILE ARCHITECTURE
Box 2: I AM A MOBILE ARCHITECTURE
Inside the box: A stack of labels with the words YOU ARE A MOBILE ARCHITECTURE or I AM A MOBILE ARCHITECTURE.
The participant takes one label and labels him/herself. By self-labeling he/she becomes A MOBILE ARCHITECTURE.